Search Engine Optimization (SEO) is one of those things that seems to puzzle a lot of business owners therefore, explaining the Return On Investment (ROI) of an SEO effort by default, is a problem area for most professionals in the industry.

There are two main factors that affect the bottom line in business; cost savings and sales revenue both of which are dollar figures business owners keep an eye on.  Search engine optimization effects both.  But let's back up a few steps to gain a fundamental understanding of what search optimization is and why it is important to understand before you begin a web development project. 

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The traditional marketing "box" or method of the 4 P's has stood as the standard in marketing since 1960. There have been various attempts to expand upon the 4 P's (the "7 P's" and the "New 4P's") but none have ever taken root until now with the introduction of the SIVA Marketing Model. Proposed by Chekitan Dev and Don Schultz in the Marketing Management Journal of The American Marketing Association, the SIVA Model attempts to rearticulate the 4 P's in a way that is more consistent with today's marketplace building brand power by community vs. the top-down approach of traditional marketing.

The SIVA Model Breakdown

SIVA's focus is on Solutions thus the first letter in the acronym. Whatever it takes to solve the customer’s problem. The solution might include your product, as well as partners’ products, solution frameworks, integration tools and services, strategic and technical services, solution training, solution-level support and more.

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Developing good web design habits can save you and your clients a lot of time and money.  In this article, we offer some simple tips and strategies that help form good web design habits for the life.

• Avoid using tables and rely on CSS for layout.
  Using tables can limit your layout options and may not always display the same in the various browsers causing cross-browser compatibility issues.   Tables can be hard to manage while CSS allows you to manage the entire look of your site with just a few lines of code.  Less code means faster load times as there is less code for the browser software to interpret. 

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There are several documented methodologies and procedures used in a qualitative process to develop a website or web application. These processes generally ensure a functional product built to specification when a project is completed. However, most of the processes are for internal personnel or those involved in the industry and aren't always customer friendly. Business owners (usually) don't want to know Step A, B and C is needed before Step D, what they want to know is Step Z... can you make their vision into a reality?

Part 1: The Planning Phase

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